Tourism contributes nearly 10% to global CO₂ emissions, placing increasing pressure on the hospitality industry to adopt sustainable practices. But there’s a silver lining for hotel operators: travelers are not just receptive to eco-friendly alternatives, they’re willing to pay for them. According to the 2023 Booking.com Sustainable Travel Report, 76% of travelers already consider sustainability … Continue reading 70% of travelers would pay more for green hotels, Digital tools lead hospitality toward sustainability