Starting January 12, Kifli.hu launched a major geographical expansion, bringing its premium home delivery service to roughly 40 new settlements across Pest, Fejér, and Komárom-Esztergom counties.
The move, which targets over 70,000 households, is the first major strategic play since the company inaugurated its state-of-the-art, 16,500 square meter automated logistics center in Biatorbágy in late 2025.
The Biatorbágy facility, which represents a massive investment by the parent Rohlik Group, features a 5,000 square meter automated “grid” system. This “goods-to-picker” solution allows the warehouse to process orders up to three times faster than traditional manual facilities.
By shifting the heavy lifting to AI-driven robots, Kifli.hu has unlocked the capacity needed to serve distant regions like Tata and Tatabánya with the same 15-minute precision windows that made the service a staple in Budapest.
Mapping the new territory
- Komárom-Esztergom: Major hubs including Tata and Tatabánya are now live, alongside smaller villages such as Bajna, Tarján, and Környe. Residents here can access delivery from 07:00 to 22:00 daily.
- Fejér County: The service now reaches Csákvár, Lovasberény, and Pusztaszabolcs. To optimize routes, some areas like Adony and Iváncsa will operate on dual time slots (08:00-12:00 and 16:00–20:00).
- Pest County: The Pilis region, including Piliscsaba and Pilisszántó, as well as the southern reaches of Csepel-sziget (Szigetcsép, Szigetújfalu) have been fully integrated into the daily route maps.
Private labels and “Xtra” loyalty
As Kifli.hu scales its reach, it is also scaling its product ecosystem. The platform now offers over 15,000 SKUs, ranging from local farm-to-table vegetables to its increasingly popular private label portfolio.
Brands like Miil (dairy), Dacello (charcuterie), and Lambini (baby food) have become central to Kifli’s strategy of offering “smart” alternatives to premium international brands. For power users, the “Xtra” membership remains a key retention tool, offering a 10% discount on these private labels and organic products, along with guaranteed free delivery.
