Lululemon to open its first Hungarian store on Budapest’s iconic Fashion Street at Déak Ferenc utca 19, on March 31. Fashion Street, Budapest’s most prestigious shopping artery, draws thousands of local and international visitors daily.
The new store will showcase Lululemon’s innovative lineup for men and women, including gear for yoga, running, training, tennis, golf, and everyday function. Signature fabrics and proprietary designs prioritize comfort, durability, and performance across diverse activities.
Beyond retail, Lululemon commits to building genuine community ties in Budapest through collaborations with local fitness and yoga studios, a brand ambassador program with Hungarian athletes and instructors, and community events.
The Budapest opening is part of Lululemon’s aggressive franchise-led expansion, entering five new European markets in 2026: Hungary, Greece, Austria, Poland, and Romania, all in partnership with Arion Retail Group.
