NIO and Firefly set to land in Hungary this year. The compact EV brand targets urban drivers

This move is part of a broader rollout into seven European countries, including Austria, Belgium, Czech Republic, Hungary, Luxembourg, Poland, and Romania

Chinese smart electric vehicle maker NIO has announced a major expansion across Europe, including its entry into the Hungarian market in 2025, in cooperation with AutoWallis.

This move is part of a broader rollout into seven European countries, including Austria, Belgium, Czech Republic, Hungary, Luxembourg, Poland, and Romania.

With its multi-brand strategy, NIO will introduce both its flagship premium vehicles and firefly, its new brand focused on high-quality compact EVs for urban drivers.

Model lineup for Hungary

The initial offering in Hungary will include NIO’s top-performing electric vehicles NIO EL6 – smart all-round electric SUV, NIO EL8 – premium six-seat luxury electric SUV, NIO ET5 – mid-size smart electric sedan, NIO ET5 Touring – electric tourer for lifestyle versatility.

firefly – NIO’s new urban EV brand aimed at the next generation of grivers

NIO is not only introducing its premium lineup but also debuting a new brand: firefly – a smart, compact electric vehicle (EV) line specifically designed for urban users and younger, sustainability-focused drivers.

The firefly brand is positioned as a high-end alternative to traditional city cars, offering intelligent features typically reserved for larger, more expensive vehicles.

While compact in size, firefly EVs are built on NIO’s advanced software and hardware platforms, meaning they come equipped with AI-powered voice assistant, smart navigation and real-time updates, over-the-air updates and connected services.

latest

Budapest Airport marks 75 years: From humble beginnings to a CEE aviation powerhouse

This year marks a major milestone for Hungary’s aviation gateway: Budapest Ferenc Liszt International Airport is celebrating its 75th...

Another Chinese industrial giant to establish its European headquarters in Hungary

Chinese industrial giant Halms, a subsidiary of the Huashou Group, has announced plans to establish its European headquarters in...

Revenue up, profits down! SPAR Hungary’s mixed 2024 performance

In 2024, SPAR Hungary generated HUF 924.4 billion in net revenue, marking a 4.7% increase from the previous year’s...