Convenience and time savings remain the primary reasons Hungarians use Wolt platform, while its role as a discovery tool for new restaurants and shops is becoming an equally powerful driver.
According to the summer 2025 survey, Wolt users typically redirect the time saved from cooking and grocery shopping into rest (55%), family time (42%), work (48%), or hobbies (38%). Usage habits are well-established: 70% of respondents have been using the service for over two years, and 34% order several times a week.
Interestingly, even without delivery, almost half (48%) of respondents said they would prefer to cook or eat leftovers rather than leave home for food, highlighting the strength of the convenience factor.
Beyond fulfilling regular orders, Wolt has become a gateway to local businesses that might otherwise remain undiscovered. Nearly 30% of users order from places outside their usual routes, a trend amplified among elderly and mobility-impaired customers.
The survey found that 77% of users discovered new restaurants and 54% found new shops through the platform. This ”digital shop window” effect translates into real revenue impact: 41% reported ordering more often from restaurants they discovered via Wolt, while 36% increased orders from newly discovered shops.
Beyond food delivery
While food remains the most popular category, Wolt is seeing diversification. Some 85% of users have ordered groceries through Wolt Market, and more than half (51%) have purchased non-food items.
Speed is the key driver in the non-food category, especially in “last-minute” situations, such as ordering a forgotten phone charger during work or travel, or picking up extra snacks, drinks, or even a Bluetooth speaker for a social gathering.
