Diverzum, the leading digital discount and loyalty platform for students in CEE, has officially entered the Romanian market. The launch coincides with Diverzum’s fourth anniversary and is being carried out entirely through self-financing.
By offering authentic discounts from well-known brands, Diverzum helps foster trust and long-term loyalty, while brands that engage students early can reduce future customer acquisition and marketing costs.
Strong early traction
Preparation for the Romanian market entry began in June 2025, followed by a soft launch in early September aimed at students and potential partners. Since then, Diverzum has already attracted over 32,000 registered users and secured more than 20 brand offers, with both figures growing steadily.
At launch, Diverzum partnered with internationally recognized brands that already resonate strongly with younger audiences, including Wolt, Uber, FlixBus, Myprotein and Fashion Days, among others.
We expect fast growth in Romania, supported by four years of experience and a strong, highly skilled team. For Gen Z, a brand is not just a product, it’s part of their identity
Miki László, Diverzum co-founder
Beyond commercial growth, Diverzum is also investing in market intelligence. The company is currently conducting a comprehensive Gen Z Report in Romania, analyzing students’ values, consumption habits and expectations.
From Hungary to a regional powerhouse
Since its launch four years ago, Diverzum has grown into Hungary’s largest Gen Z loyalty platform, with more than 240,000 active users, primarily aged 16–25. In 2025 alone, users spent approximately €25 million through the platform, generating around 250,000 transactions per month. To date, students have saved over €8.5 million using Diverzum.
