Budapest has emerged as one of Europe’s hottest luxury retail destinations, posting the strongest regional rental growth in Cushman & Wakefield’s Main Streets Across the World 2025 report.
Fashion Street, the city’s increasingly high-profile shopping artery, recorded a 33% year-over-year jump, the sharpest increase on the continent, pushing it ahead of the historically dominant Váci utca.
The surge puts Budapest firmly on the map for global brands searching for high-visibility Central European locations. Prime rents on the street now reach €160 per sq. m per month, outpacing Warsaw, Belgrade and Bucharest, and narrowing the gap with Prague.
Globally, rents advanced 4.2%, with 58% of markets registering growth. London’s New Bond Street took the top global spot for the first time, reaching €1,707 per sq. m per month and surpassing Milan’s Via Montenapoleone and New York’s Upper Fifth Avenue.
