eMAG Genius subscription-based loyalty program has marked its first anniversary in Hungary. Over the past year, customers of eMAG and Fashion Days have collectively saved more than 1 billion forints through the program’s discounts and free delivery options.
Starting July 1, 2025, eMAG Genius members can access free delivery and Wolt+ benefits within the Wolt app by logging in with their eMAG credentials. This integration allows users to manage their Genius dashboard directly from the Wolt app.
Rejoy.hu, known for its refurbished mobile devices and consoles, has also joined the Genius program. This collaboration offers Genius subscribers exclusive promotions, free delivery, and free parcel locker pickups for Rejoy.hu orders.
Significant savings and regional growth
The eMAG Genius program has proven to be a significant cost-saver for its users. On average, a typical Hungarian customer saves about 12,000 forints annually on logistics costs through the program. The service is widely utilized not only in Budapest but also in other major cities like Debrecen, Szeged, Miskolc, and Győr.
Launched initially in Romania in 2020, the eMAG Genius program has expanded across the region, amassing over 1.5 million users. In Hungary, the program is available for an annual fee of 4,990 forints.
