eMAG will launch its 12th annual Black Friday in Hungary on November 14, 2025, kicking off the year’s biggest e-commerce event with record-high discounts. Together with thousands of Marketplace partners, eMAG will offer close to one million products across thousands of categories and brands.
A Kantar survey shows that 79.4% of Hungarian shoppers plan to buy online during Black Friday, a 36% increasecompared with two years ago. The average planned spend has reached 130,108 HUF, up 13% year-on-year.
This year, consumers are most interested in small household appliances, fashion, cosmetics, TVs, and toys. Fastest-growing categories include laptops, fashion, large appliances, tablets, toys, perfumes, and electronic beauty devices.
The 2025 campaign will feature a record assortment, carefully stocked by eMAG and its Marketplace sellers: 4.5 million beauty and personal-care items, 3 million toys, 16 million fashion products, 4.8 million sports goods, 3.8 million home, garden, and DIY products, over 200,000 small household appliances, over 130,000 smartphones and smart devices
Genius membership half-price offer
eMAG’s Genius loyalty program will be available at half price (2,490 HUF) for new members, who will also receive 13 vouchers worth 13 times the subscription fee usable on eMAG, Fashion Days, and Rejoy.hu. Members enjoy up to a year of free delivery across the four platforms.
Existing Genius members who renew their annual subscription for 4,990 HUF will receive vouchers worth 14,000 HUF. In addition, new or returning app customers placing their first order of at least 8,000 HUF will get a 2,000 HUF bonus voucher.
