Hungarians are increasingly tapping artificial intelligence for healthcare guidance, with six in ten digitally savvy users already integrating AI into daily life, according to a PwC Hungary survey commissioned by Publicis Groupe.
The representative poll of online shoppers revealed that despite most respondents first encountering AI last year, 66% now turn to it for private queries, a rocket-ship rise in usage.
Platforms like ChatGPT and Copilot are trusted enough that 23% have sought health advice, rating AI reliability at 2.73/5 on average. As Rita Horváth, Publicis Groupe Hungary’s Head of Media, notes: “We’re tracking AI’s evolution not just broadly, but sector by sector — healthcare is a standout.”
Speed trumps depth for Gen Y, Gen Z seeks doctor supplements
Large language models shine for their 24/7 availability, plain-language explanations and speed, the top perk cited by 70% of Gen Y. Gen Z, digitally native, goes further: 33% felt doctors skimped on details and turned to AI for deeper insights, while 9% preferred anonymous online chats over in-person awkwardness.
Top uses include summarising disease diagnoses, symptom checks and vitamin/supplement picks. Some 27% analyse lab results via AI, and 22% interpret imaging reports. Lifestyle advice is hot too: Gen Y is catching Gen Z in crafting personalised diets, workouts and sleep plans.
Gen Z leads in AI-driven treatment selection, while older cohorts stick to Google. Yet caution reigns: 45% worry about blurring real content and AI “hallucinations.” Only 9% skip verification, 7% act solely on AI output, but 32% say it sharpens doctor questions.
