Artificial intelligence adoption among European businesses accelerated sharply in 2025, with 20% of EU enterprises using at least one AI technology, up from 13.5% a year earlier and 8.1% in 2023, according to the latest Eurostat data.
Hungary remains significantly below the European average. Around 10.5% of Hungarian enterprises used AI technologies in 2025, placing the country among the lower-ranking EU markets for business AI adoption.
The figures form the background to a new corporate-focused campaign from HONOR in Hungary, which is positioning AI-enabled mobile devices as productivity tools for managers and companies operating in a more demanding economic environment.
Large companies are adopting AI much faster
The gap between large companies and SMEs remains substantial across Europe. In 2025, 55% of large EU enterprises used AI technologies, compared with 30.4% of medium-sized businesses and 17% of small companies. Across all SMEs, the share was around 19%, compared with the EU-wide average of 20%.
The EU has set a target for 75% of companies to use cloud computing, big data or AI by 2030, while more than 90% of SMEs are expected to reach at least a basic level of digital intensity. In 2025, only 71% of EU SMEs had reached that basic level, leaving a gap of around 20 percentage points to the 2030 target.
