Tesco has wrapped up a large-scale promotional campaign celebrating the 15th anniversary of its Clubcard loyalty program, engaging more than 400,000 customers through a month-long digital game that fueled record app downloads and user growth.
Shoppers who spent at least 6,000 forints in-store or online could scan QR codes in the Clubcard app to receive digital scratch cards, unlocking one of 1,500 daily prizes or entering the draw for 15 grand prizes.
The campaign generated over 3.1 million QR code scans, expanding Tesco’s base of active Clubcard app users by 85,000 and propelling the app into Hungary’s top five most downloaded mobile applications during the promotion.
Each day, players competed for 100 vouchers offering 15% discounts on purchases, and 1,400 coupons worth 1,500 Clubcard points each. Participants were also automatically entered into the grand prize draw, which featured one Mini Countryman, four travel vouchers worth HUF 1.5 million each, and ten electric bicycles.
The prizes reached winners across 11 Hungarian counties, from Vassurány to Érd, Jászberény, and Ózd. Nearly 35,000 customers scratched more than 20 digital tickets each during the campaign.
Customers who didn’t win a daily prize still received discount coupons, redeemable on selected products. Thus, Tesco customers redeemed nearly 85,000 coupons, most commonly for 1,500 Clubcard points, Mogyi Micropop popcorn, and Zewa 16-roll toilet paper.
Launched in 2010, Tesco’s Clubcard loyalty program now counts 2.7 million active users in Hungary. During the 2024–2025 financial year, customers redeemed over HUF 6.35 billion worth of vouchers and used coupons providing an additional HUF 5.48 billion in product discounts.
