Chinese automaker BYD sold 2,126 new energy vehicles (NEVs) in Hungary, including battery electric vehicles (BEVs) and plug-in hybrids (PHEVs), between January and June, representing a 144% increase compared with the same period last year.
BYD sold 1,302 battery electric vehicles during the first six months of the year, giving it a 17.4% share of Hungary’s BEV market. The company achieved a 2.84% market share, ranking as Hungary’s 11th best-selling automotive brand across all powertrains.
According to the Hungarian Association of Vehicle Importers (MGE), battery electric vehicle registrations in Hungary rose 43.7% during the first half of 2026, while plug-in hybrid registrations more than doubled.
Competitive pricing boosts demand
The BYD Dolphin, one of the country’s most affordable fully electric hatchbacks, starts at around HUF 10.5-11 million (approximately €26,000-27,000), depending on battery configuration and equipment.
The recently launched BYD Seal, positioned as a direct competitor to the Tesla Model 3, starts at roughly HUF 18 million (€45,000), while the larger Seal U SUV and Seal U DM-i plug-in hybrid have further expanded the company’s offering in the family vehicle segment.
The compact BYD Atto 3 SUV, currently among the brand’s best-selling European models, is priced from approximately HUF 13.5 million (€34,000). By July, the company operated 17 sales locations and 13 authorized service centers.
Hungary to become BYD’s European manufacturing hub
The sales growth comes as BYD prepares to begin vehicle production at its new manufacturing plant in Szeged, southern Hungary. The facility represents one of the largest greenfield automotive investments in Hungary in recent years and will become BYD’s first passenger car manufacturing plant in Europe.
