Hungary’s new passenger car market maintained strong momentum during the first half of 2026, with registrations rising 13.3% year-on-year to 74,905 units, driven by accelerating demand for electrified vehicles and a stronger second quarter, according to the Hungarian Association of Vehicle Importers (MGE).
Registrations of battery electric vehicles (BEVs) surged 43.7% in the first six months of the year to 7,498 units, while plug-in hybrid (PHEV) registrations more than doubled, climbing 100.7% to 5,653 vehicles.
New passenger car registrations in June increased 31.1% compared with the same month last year, reaching 15,096 vehicles. Excluding re-export registrations, which can distort headline figures, the increase stood at 26.7%.
Toyota leads the new car market
Toyota remained the country’s best-selling passenger car brand during the opening months of 2026, ahead of Nissan, Škoda, Suzuki and Volkswagen, reflecting the growing popularity of hybrid models.
Among individual models, the Nissan Qashqai emerged as Hungary’s best-selling new passenger vehicle, followed by the Škoda Octavia and the Suzuki S-Cross, as the rankings underline continued consumer demand for compact SUVs.
