Hell Energy reported a sharp improvement in profitability in the first half of 2026, with consolidated after-tax profit rising to HUF 12.1 billion from HUF 5.6 billion a year earlier, as higher sales volumes combined with lower material costs.
Net sales revenue increased 5.2% to HUF 114.1 billion, while the number of products sold climbed much faster, by 14% to 796 million units. The volume was almost 100 million units higher than the 698 million sold in H1 2025.
Operating profit jumps 70%
Hell’s operating profit increased 69.6% to HUF 14.1 billion, from HUF 8.3 billion in the same period last year. Net profit consequently reached HUF 12.1 billion, an increase of around 118% year-on-year.
Material-related expenses moved in the opposite direction, falling 3.2% to HUF 71.3 billion, even as volumes increased substantially. Personnel expenses rose to HUF 8.53 billion from HUF 8.11 billion, while depreciation increased to HUF 5.80 billion. Other expenses were broadly unchanged at HUF 17.26 billion.
The financial result remained negative but improved to a HUF 1.8 billion loss, compared with a HUF 2.6 billion loss a year earlier. That helped lift pre-tax profit to HUF 12.3 billion, more than double the HUF 5.7 billion recorded in H1 2025.
Exports generate HUF 61.6 billion
Export revenue increased 3.2% to HUF 61.6 billion, while domestic revenue rose 7.7% to approximately HUF 52.5 billion. Exports therefore represented around 54% of consolidated revenue during the period.
Hell says its energy drink brand holds leading positions by unit sales in Hungary as well as Bulgaria, Romania, Bosnia and Herzegovina, Slovakia, Croatia, Greece and Cyprus.
The group’s export network extends to more than 50 countries, while Hell Ice Coffee had established significant market positions in seven countries by June 2026: Hungary, Greece, Croatia, Romania, Slovakia, Bulgaria and Bosnia and Herzegovina.
