Six years after its launch, Kifli.hu has firmly embedded online grocery shopping into everyday life in Hungary. The milestone came in December 2025, when the online supermarket delivered its 10 millionth order.
The largest single order in 2025 reached HUF 1,064,416 gross, filled mainly with premium chocolates, holiday sweets, champagne and delicatessen products. At the opposite end of the spectrum, the smallest order was worth just HUF 200, consisting of a single apple.
The fastest delivery time recorded in 2025 was just 57 minutes, measured from checkout to arrival at the customer’s door. The order was fulfilled from Kifli.hu’s new automated warehouse in Biatorbágy.
In terms of turnover, the pre-Christmas period once again proved to be the strongest. On December 23, Kifli.hu received 17,263 orders in a single day, setting a new annual record. December was also the busiest month overall, with 317,596 orders delivered by couriers.
What Hungarians put in their online baskets
When it comes to product popularity, nostalgia kifli topped the ranking, with more than one million pieces ordered in 2025. Everyday staples dominated the list, as natural Caesar rolls and 1.5% UHT milk were also sold in the hundreds of thousands.
